The Human View™ Blog
What is Psychographic Segmentation?
Psychographic segmentation is a marketing strategy that involves dividing a target audience into sub-groups based on psychological attributes, values, lifestyle, and personality traits. ...more
[The Human View] ,[Activate & Engage]
December 10, 2024•5 min read
You Built It; Will the People Come?
Everyone who plays in the health management space pays significant attention to the "User Experience" (UX). For employers, vendors, and consultants alike, that UX is a critical part of the "member jou... ...more
[The Human View]
November 11, 2024•4 min read
Health as Flow
Mihaly Csikszentmihalyi's important work, Flow, has particular applicability for achieving optimal employee performance. All of us (surely?) want to develop working environments and cultures where emp... ...more
[The Human View]
October 15, 2024•5 min read
The Truth of Well-Being Will Set Us Free
Yuval Harari, the acclaimed author of Sapiens, offers an important observation: information isn't truth. Truth, he notes, is a precious commodity ...more
[The Human View]
September 17, 2024•6 min read
Of Cosms Micro and Macro
The company body is a macrocosm of the human body, and there is an explicit correlation between the financial health of a company and the well-being of its people. ...more
[The Human View]
August 20, 2024•5 min read
No Embracing Change, No Expanded Range
The Greek philosopher Heraclitus is generally credited with first saying, "The only constant is change." ...more
[The Human View]
July 23, 2024•5 min read
Mark Head
President
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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