The Human View Blog

What is Psychographic Segmentation?

Psychographic segmentation is a marketing strategy that involves dividing a target audience into sub-groups based on psychological attributes, values, lifestyle, and personality traits. ...more

[The Human View] ,[Activate & Engage]

December 10, 20245 min read

What is Psychographic Segmentation?

You Built It; Will the People Come?

Everyone who plays in the health management space pays significant attention to the "User Experience" (UX). For employers, vendors, and consultants alike, that UX is a critical part of the "member jou... ...more

[The Human View]

November 11, 20244 min read

You Built It; Will the People Come?

Health as Flow

Mihaly Csikszentmihalyi's important work, Flow, has particular applicability for achieving optimal employee performance. All of us (surely?) want to develop working environments and cultures where emp... ...more

[The Human View]

October 15, 20245 min read

Health as Flow

The Truth of Well-Being Will Set Us Free

Yuval Harari, the acclaimed author of Sapiens, offers an important observation: information isn't truth. Truth, he notes, is a precious commodity ...more

[The Human View]

September 17, 20246 min read

The Truth of Well-Being Will Set Us Free

Of Cosms Micro and Macro

The company body is a macrocosm of the human body, and there is an explicit correlation between the financial health of a company and the well-being of its people. ...more

[The Human View]

August 20, 20245 min read

Of Cosms Micro and Macro

No Embracing Change, No Expanded Range

The Greek philosopher Heraclitus is generally credited with first saying, "The only constant is change." ...more

[The Human View]

July 23, 20245 min read

No Embracing Change, No Expanded Range

Mark Head

President

With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...

Contact Information

mark.head@benefitpersonas.com

(214) 455-3706

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