The Human View™ Blog
Serving ALL the Stakeholders’ Interests
"Business exists to maximize profit, period." I've heard that many times over my life - but it's simply not true. "All businesses exist - first - to fulfill a human need." ...more
[The Human View]
April 29, 2025•4 min read
In Truth We Trust
Why honesty, empathy, and shared humanity are the new leadership imperatives. Regardless of where we sit politically, one thing is certain: every business will face rising economic and political headw... ...more
[The Human View]
March 30, 2025•5 min read
Down on the Pharm
In 2022, pharmaceutical companies spent approximately $108 billion on R&D globally, while investing nearly $30 billion on marketing to healthcare professionals... ...more
[The Human View]
March 02, 2025•5 min read
The Pregalitarian Era
I've been thinking a lot about the pressures against "DEI," and the reversals of so much of the societal progress we've made in the past 60 years ...more
[The Human View]
February 04, 2025•5 min read
Bing, ChatGPT & Claude wrote this post
As AI continues to reshape how we work, think, and write, I thought I'd just post a whole "creative AI prompt and response flow" that yielded the below, unedited, results. ...more
[The Human View]
January 05, 2025•13 min read
What is Psychographic Segmentation?
Psychographic segmentation is a marketing strategy that involves dividing a target audience into sub-groups based on psychological attributes, values, lifestyle, and personality traits. ...more
[The Human View] ,[Activate & Engage]
December 10, 2024•5 min read
Mark Head
President
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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