The Human View Blog

In Truth We Trust

Why honesty, empathy, and shared humanity are the new leadership imperatives. Regardless of where we sit politically, one thing is certain: every business will face rising economic and political headw... ...more

[The Human View]

March 30, 20255 min read

In Truth We Trust

Down on the Pharm

In 2022, pharmaceutical companies spent approximately $108 billion on R&D globally, while investing nearly $30 billion on marketing to healthcare professionals... ...more

[The Human View]

March 02, 20255 min read

Down on the Pharm

The Pregalitarian Era

I've been thinking a lot about the pressures against "DEI," and the reversals of so much of the societal progress we've made in the past 60 years ...more

[The Human View]

February 04, 20255 min read

The Pregalitarian Era

Bing, ChatGPT & Claude wrote this post

As AI continues to reshape how we work, think, and write, I thought I'd just post a whole "creative AI prompt and response flow" that yielded the below, unedited, results. ...more

[The Human View]

January 05, 202513 min read

Bing, ChatGPT & Claude wrote this post

What is Psychographic Segmentation?

Psychographic segmentation is a marketing strategy that involves dividing a target audience into sub-groups based on psychological attributes, values, lifestyle, and personality traits. ...more

[The Human View] ,[Activate & Engage]

December 10, 20245 min read

What is Psychographic Segmentation?

You Built It; Will the People Come?

Everyone who plays in the health management space pays significant attention to the "User Experience" (UX). For employers, vendors, and consultants alike, that UX is a critical part of the "member jou... ...more

[The Human View]

November 11, 20244 min read

You Built It; Will the People Come?

Mark Head

President

With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...

Contact Information

mark.head@benefitpersonas.com

(214) 455-3706

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