The Human View Blog

Human-Digital Approaches to Mental + Emotional Well-Being

As we head towards 2025, the ongoing imperative for health plan cost management and employee well-being are driving more emphasis on the role of mental and emotional coherence. ...more

[Employers] ,[Benefits Enrollment] [Point Solutions] &[Well-Being & Clinical Mgmt]

October 03, 20244 min read

Human-Digital Approaches to Mental + Emotional Well-Being

How Interested are the 5 BenefitPersonas™ in VBs?

As employers look to engage their employees with expanded benefit offerings, it’s crucial to understand how different personality types interact with voluntary and ancillary benefits. ...more

[Consultants & Brokers] ,[Benefits Enrollment] &[Voluntary Benefits]

October 01, 20244 min read

How Interested are the 5 BenefitPersonas™ in VBs?

How GenAI and Psychographics Can Help Shape 2025 O/E

With healthcare costs expected to increase by as much as 8-9% next year, the pressure for balancing how much of that to pass on to employees is more acute than it's been in a long time. ...more

[Benefits Enrollment]

September 10, 20245 min read

How GenAI and Psychographics Can Help Shape 2025 O/E

Above the Noise: Precision Targeting + Messaging

Everyone loves to talk about how their solutions are no longer One-Size-Fits-All. Personalization has certainly become more important, and it has been showing up in various ways more and more over the... ...more

[Benefits Enrollment] ,[Point Solutions]

August 08, 20245 min read

Above the Noise: Precision Targeting + Messaging

An Apple A Day Keeps Good Health In Play

Apple's success in selling iPhones can be attributed (at least in part) to its deep understanding of psychographics, which involves analyzing consumer lifestyles, values, and aspirations. ...more

[Employers] ,[Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Activate & Engage]

July 11, 20245 min read

An Apple A Day Keeps Good Health In Play

Shadow Medicine vs. Big Health

Sunday's Washington Post article: "Doctors couldn’t help. They turned to a shadow system of DIY medical tests" was their #1 "most read." ...more

[The Human View] ,[Employers] [Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Voluntary Benefits]

June 11, 20245 min read

Shadow Medicine vs. Big Health
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Mark Head

President

With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...

Contact Information

mark.head@benefitpersonas.com

(214) 455-3706

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