Apple's success in selling iPhones is largely attributed to its deep understanding of psychographics, which involves analyzing consumer lifestyles, values, and aspirations. ...more
[Consultants & Brokers] ,[Voluntary Benefits]
July 09, 2024•4 min read
Sunday's Washington Post article: "Doctors couldn’t help. They turned to a shadow system of DIY medical tests" was their #1 "most read." ...more
[The Human View] ,[Employers] [Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Voluntary Benefits]
June 11, 2024•5 min read
Conversations about improving the “employee experience” with benefits, and the “patient experience” with healthcare are, well, everywhere. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Voluntary Benefits]
May 09, 2024•5 min read
To optimize the impact of employer-paid - and even voluntary - benefit programs, we have to optimize how we reach out to them, how we communicate to them, and how we educate them. All of those factors... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Voluntary Benefits]
March 12, 2024•4 min read
Consumer segmentation has long been used in retail, fashion, online shopping, packaged goods, email marketing, and other internet-era commerce models. But it’s still relatively new in benefits and hea... ...more
[Consultants & Brokers] ,[Activate & Engage] &[Voluntary Benefits]
February 08, 2024•3 min read
Just a quick scan of recent articles and blogs about what we can expect in the wild world of benefits makes it clear that economic pressures, rapidly advancing technology, and the accelerating diversi... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
January 25, 2024•3 min read
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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