The Human View™ Blog
Get Out of the Convincing Business
We’ve all been there. You craft the perfect message. You list the benefits. You address objections. You make it “clear, compelling, and compliant.” And then... Crickets. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
May 13, 2025•4 min read
Of Buggy Whips and Gas Pedals
A friend of mine often gauges a person’s true flexibility by asking them the question, “When was the last time you really changed your mind?” ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
April 15, 2025•4 min read
Targeted Motivational Messaging
Benefit program engagement continues to face the persistent challenge that - despite our best educational efforts - many employees just don't enroll in programs that can help them. ...more
[Consultants & Brokers] ,[Voluntary Benefits]
March 18, 2025•4 min read
Benefit Program Convergence: The Emerging Landscape
Over the past year or so, I haven't talked with a single benefit professional who doesn't have a visceral sense that we're at a critical inflection point. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Voluntary Benefits]
February 18, 2025•3 min read
AI Prompt Professor™ for Benefits Enrollment
It's getting clearer and clearer that using AI-enhanced employee engagement copy will help all of us improve benefit enrollment results and garner improved employee satisfaction. ...more
[Benefits Enrollment] ,[Voluntary Benefits]
January 21, 2025•2 min read
Reframing the Benefits "Gold Standard"
It's time to embrace a new approach that leverages the power of NeuroMarketing to reframe the conversation around high-deductible health plans (HDHPs) and voluntary benefits (VBs). ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] &[Voluntary Benefits]
November 26, 2024•6 min read
Mark Head
President
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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