The Human View Blog

Six Lanes in Both Directions

When I moved from Dallas to LA in 2013, I thought I understood traffic. Ha! Dallas has rush hour. LA is rush hour — every freeway, every direction, all the time. It took me 2 years to realize the road... ...more

[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]

June 08, 20265 min read

Six Lanes in Both Directions

Heard of Mimetic Desire? Me, Either.

If you’re in the benefits world—as a consultant, broker, or strategist—you’ve probably found yourself asking the same questions I have lately: “Why don’t employees engage more with programs that are g... ...more

[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]

August 05, 20253 min read

Heard of Mimetic Desire? Me, Either.

Get Out of the Convincing Business

We’ve all been there. You craft the perfect message. You list the benefits. You address objections. You make it “clear, compelling, and compliant.” And then... Crickets. ...more

[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]

May 13, 20254 min read

Get Out of the Convincing Business

Of Buggy Whips and Gas Pedals

A friend of mine often gauges a person’s true flexibility by asking them the question, “When was the last time you really changed your mind?” ...more

[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]

April 15, 20254 min read

Of Buggy Whips and Gas Pedals

What is Psychographic Segmentation?

Psychographic segmentation is a marketing strategy that involves dividing a target audience into sub-groups based on psychological attributes, values, lifestyle, and personality traits. ...more

[The Human View] ,[Activate & Engage]

December 10, 20245 min read

What is Psychographic Segmentation?

Spotlight on Women's Health

Recent studies, articles and opinion pieces highlight the push for enhanced maternity support, targeted health programs, and comprehensive coverage for female-specific health issues. ...more

[Employers] ,[Consultants & Brokers] [Benefits Enrollment] &[Activate & Engage]

October 29, 20245 min read

Spotlight on Women's Health
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Mark Head

President

With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...

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