The Human View™ Blog
What is Psychographic Segmentation?
Psychographic segmentation is a marketing strategy that involves dividing a target audience into sub-groups based on psychological attributes, values, lifestyle, and personality traits. ...more
[The Human View] ,[Activate & Engage]
December 10, 2024•5 min read
Spotlight on Women's Health
Recent studies, articles and opinion pieces highlight the push for enhanced maternity support, targeted health programs, and comprehensive coverage for female-specific health issues. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] &[Activate & Engage]
October 29, 2024•5 min read
An Apple A Day Keeps Good Health In Play
Apple's success in selling iPhones can be attributed (at least in part) to its deep understanding of psychographics, which involves analyzing consumer lifestyles, values, and aspirations. ...more
[Employers] ,[Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Activate & Engage]
July 11, 2024•5 min read
The Power of Knowing Your Employees' Values
Consumer segmentation has long been used in retail, fashion, online shopping, packaged goods, email marketing, and other internet-era commerce models. But it’s still relatively new in benefits and hea... ...more
[Consultants & Brokers] ,[Activate & Engage] &[Voluntary Benefits]
February 08, 2024•3 min read
Sustainable Benefit Innovations for 2024
Just a quick scan of recent articles and blogs about what we can expect in the wild world of benefits makes it clear that economic pressures, rapidly advancing technology, and the accelerating diversi... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
January 25, 2024•3 min read
US Healthcare - The Worst System Money Can Buy?
Is the US healthcare system "the worst system money can buy?" The Intellectualist says "yes." Despite our advanced technology and exemplary facilities, doctors, nurses and staff, it's not news that w... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
November 30, 2023•4 min read
Mark Head
President
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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