The Human View™ Blog
Transmit on the Frequency They're Listening For
I bet that pretty much everyone reading this post has heard some version of this lament from HR and Benefits professionals: “If we could just do a better job of educating our people, they'd make bette... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
August 04, 2026•5 min read
Q. What is Psychographics?
Every benefits leader says they care about engagement. But far too few are willing to test whether the plan they're using actually delivers enough of it. I'll start with a definition: ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
July 06, 2026•3 min read
Six Lanes in Both Directions
When I moved from Dallas to LA in 2013, I thought I understood traffic. Ha! Dallas has rush hour. LA is rush hour — every freeway, every direction, all the time. It took me 2 years to realize the road... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
June 08, 2026•5 min read
Heard of Mimetic Desire? Me, Either.
If you’re in the benefits world—as a consultant, broker, or strategist—you’ve probably found yourself asking the same questions I have lately: “Why don’t employees engage more with programs that are g... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
August 05, 2025•3 min read
Get Out of the Convincing Business
We’ve all been there. You craft the perfect message. You list the benefits. You address objections. You make it “clear, compelling, and compliant.” And then... Crickets. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
May 13, 2025•4 min read
Of Buggy Whips and Gas Pedals
A friend of mine often gauges a person’s true flexibility by asking them the question, “When was the last time you really changed your mind?” ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
April 15, 2025•4 min read
Mark Head
President
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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