The Human View™ Blog
Get Out of the Convincing Business
We’ve all been there. You craft the perfect message. You list the benefits. You address objections. You make it “clear, compelling, and compliant.” And then... Crickets. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
May 13, 2025•4 min read
Of Buggy Whips and Gas Pedals
A friend of mine often gauges a person’s true flexibility by asking them the question, “When was the last time you really changed your mind?” ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
April 15, 2025•4 min read
What is Psychographic Segmentation?
Psychographic segmentation is a marketing strategy that involves dividing a target audience into sub-groups based on psychological attributes, values, lifestyle, and personality traits. ...more
[The Human View] ,[Activate & Engage]
December 10, 2024•5 min read
Spotlight on Women's Health
Recent studies, articles and opinion pieces highlight the push for enhanced maternity support, targeted health programs, and comprehensive coverage for female-specific health issues. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] &[Activate & Engage]
October 29, 2024•5 min read
An Apple A Day Keeps Good Health In Play
Apple's success in selling iPhones can be attributed (at least in part) to its deep understanding of psychographics, which involves analyzing consumer lifestyles, values, and aspirations. ...more
[Employers] ,[Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Activate & Engage]
July 11, 2024•5 min read
The Power of Knowing Your Employees' Values
Consumer segmentation has long been used in retail, fashion, online shopping, packaged goods, email marketing, and other internet-era commerce models. But it’s still relatively new in benefits and hea... ...more
[Consultants & Brokers] ,[Activate & Engage] &[Voluntary Benefits]
February 08, 2024•3 min read
Mark Head
President
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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