The Human View™ Blog
Transmit on the Frequency They're Listening For
I bet that pretty much everyone reading this post has heard some version of this lament from HR and Benefits professionals: “If we could just do a better job of educating our people, they'd make bette... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
August 04, 2026•5 min read
Q. What is Psychographics?
Every benefits leader says they care about engagement. But far too few are willing to test whether the plan they're using actually delivers enough of it. I'll start with a definition: ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
July 06, 2026•3 min read
Six Lanes in Both Directions
When I moved from Dallas to LA in 2013, I thought I understood traffic. Ha! Dallas has rush hour. LA is rush hour — every freeway, every direction, all the time. It took me 2 years to realize the road... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] [Activate & Engage] &[Voluntary Benefits]
June 08, 2026•5 min read
The Personalization Deficit
At 48 pages, the 2026 Gallagher Employee Communications Report has a lot of depth. The report cites ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Voluntary Benefits]
May 12, 2026•3 min read
Can You Really TRIPLE Benefit Email Click-Thru Rates?
Most benefits communication treats every employee the same — same message, same timing, same assumptions. Motivational Profiling changes that. ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] [Point Solutions] [Well-Being & Clinical Mgmt] &[Voluntary Benefits]
April 14, 2026•2 min read
Developing an "Activation Architecture"
For decades, employer-sponsored benefits have been organized around a single gravitational force: the group health plan. It anchors Open Enrollment, dominates employer budgets, and generates the admin... ...more
[Employers] ,[Consultants & Brokers] [Benefits Enrollment] &[Voluntary Benefits]
March 17, 2026•3 min read
Mark Head
President
With 4 decades of combined experience in employee benefits consulting, wellness and health management, Head brings a unique combination of dynamic perspectives into a clear vision of where the future of health care is moving - and it's moving towards deeper human connection, awareness, and engagement...
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