It's getting clearer and clearer that using AI-enhanced employee engagement copy will help all of us improve benefit enrollment results and garner improved employee satisfaction.

So we've developed a 3-Tier Open Enrollment marketing campaign process to boost the number of counselor appointments set, as well as the number of employees who actually log in to online self service enrollment portals (particularly for passive enrollment projects).

• Tier 1 - AI PromptProfessor™ - improve response rates to any given message by enhancing with AI

• Tier 2 - BenefitPersonas™ Lite - improve response rates to any given message even more by adding in persona-based insights

• Tier 3 - BenefitPersonas™ Premium - maximize response rates by sending five different, "segmentized" versions of your messages to each of the five benefitpersonas™

As we all know, it's not uncommon for the employer HR and benefits team to want to "overcommunicate" - even though we all see the sub-optimal open and click-through rates. Optimizing the subject lines, preview text and email format and length become even more important when we get to Premium tier. For instance, Priority Jugglers and Willful Endurers (typically about half the population) simply don't want - and won't fully engage with - text-heavy, long, narrative emails.

So, below is a simple side-by-side comparison of a typical initial email sent to employees ahead of the start of Open Enrollment 

In the first column is the "standardized" email copy that I wrote, and in the 2nd column is the AI PromptProfessor™ version.

With some modest pride, I think that my own email is "pretty good," but with the BenefitPersonas™ AI PromptProfessor™ version, you'll notice a number of language enhancements that make it even "better."

More than just educating employees, AI PromptProfessor™ rewrites emails and text messages to enhance comprehension, while motivating more employees to respond to the Calls-To-Action (CTAs). AI PromptProfessor™ projects are available under a pay once, use forever model. But for a limited time, a try-before-you-buy offer is available for FREE.

~ Mark Head
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